An important part of information marketing is product creation yet it can be seen as a huge challenge for many, to the point that is appears just too complicated to undertake and the seemingly easier route of using an affiliate product is chosen. Yes, affiliate products do fill a gap in your product offerings, but they cannot be the mainstay to build your business around.
There are easy methods to take content you probably already have and recreate it in a different format and offer it as a free inducement or for sale. It is most likely that you have gathered quite a few eBooks on your computer's hard drive. The resources will most likely also contain some form of resell right where you have the right to use and even alter the content to create a new and unique product that you can even re title and put your name on it as author.
Find a few eBooks that are focused on the same subject and check through that the content would be of of a quality that can be offered for sale and be in demand if packaged together attractively. The relevant content should be extracted and recreated with some additional material into perhaps a twelve part course. The opportunities this offers include offering the entire product for sale of part of it as a free inducement to entice prospects onto an email list. They could then be sent regular emails which would discuss further what was in part one and how the information could be acted upon.
You can make available for free part one of the course in return for the prospect signing up to your email list. Then in the following emails that are sent to the prospects on your email list you can start building a relationship with them and talk about the challenges and problems faced by the niche and how the content of the course provides the very information that is required to overcome such. As they will have already received and read the first part, they will know the quality and extent of information on offer in the full course. All you need to do is show them that they really need the information available in the course if they want to progress their interest in the subject.
You will than have to consider what type of back end product that would appeal when the customer gets to the end of the course. Some will be happy with what they have received whilst others will want more information in order to continue to progress. I hope that your creative mind can appreciate the possibilities that are within the resources and eBooks that you already have and are awaiting to be transformed into new and unique products to satisfy a hungry market. You can bulk up the course by perhaps offering an audio version or why don't you consider the use of video in part of it. The only restriction you have is the limit of your imagination and creativity.
So if you are looking for an easy method for information marketing product creation why don't you take a look at what you have on your hard drive that could be turned into such as a twelve part course? Some "dead" content could be easily transformed into a valuable unique resource that starts to earn your internet business sales and profits. What is not to like about that?
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