If you are building up an internet based business then you will need your own information products. These could be ebooks or audios or videos or even a combination of all three. They could be simple stand-alone ones or a home study course or even part of a coaching programme. Before you can create your products you need to identify what they should be about. In this article I am going to share some great methods for coming up with ideas for your info products.
Before I go into where to find inspiration for your new products, I want to go through some of the key criteria to help you identify an idea that will lead to a product that sells. The best-selling topics online are health, making money/business and relationships so it's best to pick something within one of these niches. Your product needs to solve a problem. It needs to be a problem that a lot of people have and are motivated to solve. People must be willing to pay to overcome this challenge.
So where can you get ideas for your next information product? The best source is existing customers. You should regularly ask your customers about their current challenges and what they want to achieve. Ask them directly what they would like you to create. Obviously you need to pick out the most commonly mentioned challenges to turn into products. Alternatively you could give them 3 - 5 product ideas and ask them to rate them according to how likely they would be to buy them.
If you are starting out and don't yet have any customers to ask, then you need to find and join any groups or communities related to your niche both online and locally. They will provide an invaluable source of ideas and information, not to mention marketing opportunities, throughout the life of your business. You will need to get involved, show interest in and give help to the other members first before you start asking for their feedback and help.
Another great way to get ideas is to study your potential competitors. Visit their websites and see what they have to offer. It may even pay in the long run to buy one of their products. You want to identify what they do well but also look for the gaps, look for the aspects they don't cover or don't cover very well. If you create a product that addresses the failings in your competitor's products whilst retaining the positives then you will stand out from the crowd.
Information Product Creation - Use Different Learning Modalities To Reach Your Target Audience The Top Two Mistakes of First-Time Information Product Developers Creating Info Products in Competitive Niches - The Myth Exposed Tips for Editing Your Audio Products How to Create a Three-Dimensional Product How to Make an eBook Into an AudioBook
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