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Wednesday, November 28, 2012

Information Products That Sell Like Crazy - Spotting Trends

It is unfortunate that most people do not actually believe that they can make a five figure income a year with marketing their very own information products. They will be even more surprised to discover that some of these high revenue and professional products take nothing more than a few hours to complete.

One can therefore find it difficult to understand why newbie online marketers would jump from the so-called next- big- thing" to the next instant money spinner. Eventually however, they will have absolutely nothing to show for their time, effort and hard earned money. Unscrupulous marketers like to prey on newcomers within the internet marketing sector, and milk them without delivering any meaningful value.

But if you happen to take a careful look at who are the most successful online, the vast majority of internet marketers making real money are the product publishers. Amazingly they also do not only restrict themselves to the internet marketing niche, but tackle all sorts of topics and subjects that can deliver almost immediate results to their readers and clients.

Some of these marketing gurus are known for putting out info products with specific brands like the highly anticipated 2012 edition of the 4 Hour Product, as a follow-up to the highly successful 2011 package. These gurus are responsible for millions of dollars in sales and have built up a reputation as authentic, genuine and ethical marketers, who provide fantastic after service support.

The thing is that there's nothing stopping you from emulating their success as long as you follow a well laid out and easy to follow blueprint. If you however have doubt in your own ability to reach success within a short period of time, then an information product creation business venture is probably not for you. Whenever you don't actually believe that you can jump to the big earning dollar league right away, then summarily refrain from buying books or courses that aims to teach you how to do it.

But if you do have the confidence and inherent guts to say that all it takes is determination, courage and a bit of hard work, then you already have the make-up of a successful information product entrepreneur. Many wannabe info marketers have lost out because of not grabbing an opportunity when it literally stares them in the face, and only wake up when the sold out signs go up.

You have already seen more than enough evidence that to make it really big online, or even offline, you have to be a prolific and fast product creator. Do not become like the other wimps and complain freaks who are always full of talk and no action.

Information Product Creation - Use Different Learning Modalities To Reach Your Target Audience The Top Two Mistakes of First-Time Information Product Developers Creating Info Products in Competitive Niches - The Myth Exposed Tips for Editing Your Audio Products How to Create a Three-Dimensional Product

How I Created a $497 Product In Just 2 Days - Start an Internet Business Using This 4 Block Formula

What if you discovered how to create products quickly and easily using a step by step formula?

Do you want to know how you can create your first product within next 5 hours? If yes, read this article now.

Here are step by step details to get you started right now.

Step 1 - What is the first step to creating a mind-blowing product?

Step 2 - Creating a master product outline.

Step 3 - Different types of products you can create.

Step 4 - Create your first product within next 48 hours.

Here are 4 simple steps to get you started.

Step 1 - What is the first step to creating a mind-blowing product?

The first step is to know exactly what your subscribers really want.

In fact you should know what they really need.

Here is a simple way to know their needs. Email your subscribers and ask them their most pressing problems they are facing in your niche. Promise to help them out personally if they tell you their problems.

When you help your subscribers you build a strong relationship with them. You also get to know their challenges and this will give you ideas to create your next product.

Step 2 - Creating a master product outline.

Write down 10 main categories in your niche that will help you to solve the problems of your subscribers.

Write down 10 sub-categories within each category.

However, you can create any amount of categories and sub-categories.

When you have your outline ready all you need to do is fill up this outline and your product will be ready to promote.

Step 3 - Different types of products you can create.

When you have your outline ready here are different types of products that you can create...

1. Audio products.

2. Video products.

3. PDF e-Books.

4. Membership websites.

5. High ticket physical packages.

6. Coaching programs.

7. Consultation packages.

Step 4 - Create your first product within next 48 hours.

Write down your product outline.

Download a free audio recording software called 'Audacity'.

Search about it in Google.com

All you need to do is talk for a few hours to record your first audio product.

You can create your outline in next 2 hours and record your first product using Audacity in the next 3 hours. You can easily sell this product for $47.

I personally created a $497 product in just 2 days using this tactic.

How to Get Affiliates

Affiliates are the lifeblood of your marketing strategy. Without affiliates, it's just you promoting your product and will likely see little to no results. So let's talk about how to get affiliates right now.

Affiliate Network - The first place you're going to look to attract affiliates is on the affiliate network which your product is listed in first itself. There are always affiliates searching these marketplaces, looking for products to promote and make money from, so choose and write the description for your product wisely as this can make or break an affiliate's decision to promote your product or not.

In your description mention any impressive stats your product is boasting (low refund rate, high conversion rate), why your niche is worth promoting, and what makes your product the best in its niche. Basically you're making a case for why someone would want to promote your product specifically above all others and all that that entails.

Your Competition - Your niche likely already has some established products which affiliates are already currently promoting. Do a search for that product in Google and besides the product's sales page itself you'll likely find a number of affiliate promotion and review sites for that product also ranking well in the SERPs.

Contact those webmasters via their sites and let them know about your product, point out why it's superior to what they're currently promoting, and maybe even offer them some incentives to promote your product like an introductory 100% commission on their first 10 sales or something along those lines.

Your Sales Page - If someone is familiar with your product and wants to sell it, they'll likely check the product's page itself; therefore make sure you have a visible link somewhere on your sales page marked "affiliates", "webmasters", "sell 'product name'", or something else of the like which will take them to a page on that site with details on how they can promote your product. On this page, remember:

To mention how much of a commission percentage your affiliates earn per sale and how much that translates into per sale. That if you're selling through an affiliate network like DigiResults which pays affiliates instantly, meaning as soon as the sale is logged, prominently showcase this fact as that will turn a lot of heads. List affiliate marketing tools which you can offer to your affiliates to make their job easier when promoting your product.

Affiliate Network Advertising - You can pay to place ads in different places to drum up affiliate support, as well. The best place to advertise is on affiliate networks themselves because these are the prime locations and hubs for where you know you'll find people who advertise affiliate products for a living.

Affiliate networks are good places to place ads for your product because unless your product is selling extremely well or is leading an analytical category, many affiliates won't find your product unless they're actively searching for your niche themselves. By placing advertising on an affiliate network for your product, your ad will appear when affiliates of that network are logging into their account, for example.

Information Products Creation - Why An Audio Info Product May Be The Best Way For Residual Income

Creating your own information products will lead to having a business you can run from anywhere in the world. People will be able to access your products 24/7/365 and you will receive payment directly into your account. It has been my experience that audio products are the fastest to create and the easiest to promote once you have created them.

The first thing you'll want to do is to pick a topic to talk about on your audio. I started by recording myself discussing the things I knew best and felt comfortable with, such as how to get started with blogging and how to write articles quickly. Over time I moved on to other topics, and also included other people in my audio information products. I consider this to be a more advanced strategy, so begin where you feel most comfortable and knowledgeable.

Then you will make a short outline or list of bullet points of what you want to include in your recording. This is a must so that you cover everything you want to talk about without forgetting anything. It also helps you to talk in a more linear fashion so that the listeners can follow along more easily. You can even include this outline or list as part of the product.

Now it's time to write the sales letter. Keep it short and to the point. Tell your prospects what they will learn from your information and how it will help them to solve their problem or achieve their goal. The idea is to make sure they know that your audio product is the way they can move from where they are currently to closer to where they would like to be.

You can also offer the transcript as part of the product, or make it available as an upsell. Many people, including myself, enjoy listening and reading along simultaneously to learn as much as possible.

When you go on to create multiple audio products they can be packaged up to be sold for a much higher price. You can also use them as bonuses as you create other types of info products over time. You will end up with a nice selection of products to sell online as you build up your inventory over time. These will sell for years to come to bring you residual online income.

You can see that this can be done quickly and easily to showcase your knowledge and get you started with making money online.

How to Fill Your Product Funnel

In this article I'm going to give you some strategies for filling your product funnel and building a solid and sustainable online business. The basic idea of a product funnel is that you start by offering your market either a free or low cost product such as an eBook, then follow up with them to entice them to buy a mid-priced item such as a home study course and continue to offer them more and more valuable products and services. You will find that a large number of people will accept or purchase your initial product but as the price and value of the products and programmes increase the number of people who invest will decrease.

The funnel idea also relates to the number of products you will need to create for each level so you want to have 6 - 10 low level products, 3 - 5 mid-priced items and just one or two high ticket programmes. Conversely the amount of personal support and interaction will increase the further into the funnel people go and your highest programmes might therefore involve 1-1 individual attention. All of this can seem a daunting prospect but the secret is just to start and focus on creating one element at a time and before you know it you will have filled your funnel. At which point you should continue to add to and improve what you have to offer at all levels of your funnel by testing and measuring how each product is performing.

I'm going to suggest two key ways to fill your funnel. Both ways work just as well but you will probably find that one way suits you better. The first way starts with your top level product or programme. Generally this is some form of 1-1 programme. The easiest way to create this is week by week as you work with your first client. You can then refine it and add to it as you work with the next few clients until you are happy you have a programme that fits your typical client. You will find that this should break down naturally into a few major elements that will form the basis of your mid-prices offerings - just use the resources for your top level programme but offer it with less support or remove some of the more detailed trainings. Similarly break these down further to come up with your entry level products.

The alternative way is to start by creating your entry level products first, then combine and deepen the trainings to come up with your mid-priced courses and still further for your highest level programmes. The main thing is to start now to fill your funnel whichever way feels most comfortable.

A Direct Path to Making Money Now!

Here's a direct path to making money:

Create and sell your own information products.

There are lots of people who don't realize that they have particular knowledge that other people would be willing to pay for, and if that's the case maybe you could write a book that could make you money. Here are some examples of what I am talking about:

* You've found a way to lose weight which suits you, and you want to teach others to do the same.

* You know how to make the family budget go further.

* You know how to do craft work that you can sell in the local flea markets.

* You know how to use software such as Photoshop or Dreamweaver, and you can show others the basics.

* You know how to train Labradors, or any other breed of dog.

Those are just a few ideas... but the sky is the limit!

Take time out to look at your interests and talents, and you'll soon discover that you actually know a quite a bit about a particular topic.

So, happens next?

Below is an overview of the entire process, but remember that most of it can be outsourced:

1) Research the market to ensure your idea is profitable. Don't create a product and then try to find someone to buy it. Instead, find a hungry market and give them a product that they're ALREADY buying.

2) Research the competition so you can develop a better product.

Once you've found that market, have a look at the competition. You don't want to put out an identical product; you want to deliver something better. And don't worry if there is a lot of competition, that just means there is a demand for the product

3) Create the product.

Now you have to create the product. Start with an outline and set your goal to write X amount of words per day and just start typing.

Quick Tip: to get an outline, download some PLR products on your topic - the outline is already done for you.

Then keep typing until you finish - don't worry about any spelling or grammar, because you can do that once you've finished.

Quick Tip: If you don't like to type, then try a voice-to-text product like Dragon Naturally Speaking. In fact, that's precisely how I am writing this article!

4) Put up a website which includes an opt-in form.

Next, you need to write the sales letter that sells your eBook and upload it to a squeeze page with your autoresponder on it to get your visitors to join your list. This is important, because the money is in your list - if you can sell one you can sell them two, and so on.

5) Set up a system to sell more products on the back end. You will notice that most successful marketers will try to get you to buy an additional, more expensive product before you get to download the product you actually bought. This is normally in the form of a one time offer. So, even as you are creating your very first product, you should also be thinking about how to develop your backend sales system, ways to sell additional products to your existing customers, through email, forums, blogs or links in the products they've already purchased.

So there it is - believe me it is not too hard. It's all boils down to a simple phrase, known by successful sellers from time immemorial.

Find a hungry market and give them what they want